Obey Propaganda and Levi's team up | Obey X Levi's - NYC

By Jeff Newcum

Last year I took a quick ride to NYC to check out the Obey installation and the limited edition run of the Obey X Levi's clothing. Shepard Fairey and Levi's teamed up to produce a limited run of shirts, pants, jackets, and prints. Shepard also had a live installation of his hip propaganda artwork and was present for a signing of the limited edition posters. Personally, I really dig the current style of Shepard's work. The layering of images and the use of the strong graphics with contrasting designs is wickedly cool. I've yet to attend a live installation but, I'm hoping in due time to get Shepard's attention when he's in Boston to document an install (sans cops and all). I ended up picking up one of the black Obey X Levi's jackets while I was out there and the set of prints which are proudly framed and hung in my office. Shepard, look me up when your in Boston! It would be great to catchup and document an installation.


Here's some images that I shot with a tilt-shift lens of the Obey installation at the Levi's store at Times Square, NYC. I also added a few images from my walk around NYC that day. Photowalking is super fun and so energizing.


Also, here's a Youtube clip from the installation.


[youtube]http://www.youtube.com/watch?v=QvThhmCksic[/youtube]







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